Call grows for authentic website student reviews
Nic Mitchell SUDDENLY everyone appears to be calling for authentic student reviews on university websites – a public place where…
marketing
Universities told to avoid misleading marketing claims
Advertising watchdogs have reprimanded six British universities for making marketing claims that could be misleading to potential students.…
European university comms focus on networking
Not long now until the EUPRIO family of European higher education communication and PR professionals comes together in…
Mind your marketing language, universities urged
Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness,…